About Us

MNIT / IMMINENTTHREAT

A creative force born from Atlanta’s DNA.

MNIT (short for IMMINENTTHREAT) isn’t just a brand. It’s a creative ecosystem — a fusion of worlds colliding under one banner: IMMINENTTHREAT.

Our universe spans art, fashion, motorsport, design, sustainability, and visual storytelling. We embody the city that raised us, bold, resilient, and unapologetic, yet our vision reaches far beyond its borders. MNIT speaks a global language of style, innovation, and impact that resonates from the Westside to the world.

We believe in energy over trends and impact over hype.

Our work lives in the space where art meets motion — where ideas become experiences, and every detail carries intention. MNIT was built to move people, across cities, cultures, and even galaxies.

The “Boom,” our signature 9-point starburst logo, symbolizes the explosion of creation.

It’s that instant when inspiration collides with action, when something new and undeniable is born. From chrome-dripped embroidery to flame-kissed brims, every MNIT design captures that energy — the surge right before something powerful happens.